Davido warns Nigerian artistes about declining demand abroad

Nigerian Afrobeats singer David Adeleke, popularly known as Davido, has raised concerns about what he described as a decline in the international demand for Nigerian artistes.

Davido, while speaking on The Uncut Podcast, urged established Nigerian musicians to consider returning home and prioritising performances in Nigeria in the coming years.

He noted that the number of Nigerian artistes able to consistently sell out shows in cities such as London has reduced compared with previous years.

“In the next 10 years I want the music OGs to come back to Nigeria. There is already ‘see finish’ in London, America, honestly! Three years ago at least 20 artists can come to London and do show and get sold out, but now I can count maybe four or five and we all know them. We can all see the shift,” Davido said.

He stressed the importance of Nigerian artistes maintaining a strong connection with their home audience as the international market continues to change.