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Diamond Platnumz
Naseeb Abdul Juma Issack, known professionally as Diamond Platnumz, is a Tanzanian singer, songwriter, dancer and entrepreneur. He was born on October 2, 1989, in Tandale, Dar es Salaam, Tanzania. He is widely recognised as one of the leading figures in Bongo Flava and among the most commercially successful recording artists in East Africa.
Diamond Platnumz began pursuing music professionally in 2006 while supporting himself through a clothing business. He gained widespread recognition in 2010 following the release of his breakthrough single Kamwambie, which earned him several Tanzania Music Awards and helped establish his position in the country’s music industry. He subsequently released his debut studio album, Kamwambie, that same year.
Over the following years, he expanded his audience through songs such as Mbagala, Number One, My Number One, Nana, Marry You and Utanipenda. His collaborations with artists including Davido, Flavour, Ne-Yo, Rick Ross, Fally Ipupa and Omarion further strengthened his international profile.
In 2015, Diamond Platnumz founded WCB Wasafi, an entertainment company and record label that became home to artists including Rayvanny, Mbosso, Lava Lava and Zuchu. The label played a significant role in expanding his influence beyond performing and recording music.
In 2018, he released his third studio album, A Boy from Tandale, following a record deal with Universal Music Group. The album featured collaborations with international artists and included songs such as African Beauty featuring Omarion. In 2020, he released Waah! featuring Koffi Olomide, which became one of his widely recognised collaborations.
In May 2021, Diamond Platnumz and WCB Wasafi entered into a strategic partnership with Warner Music Group, expanding the label’s international distribution and commercial reach. He subsequently released the extended play First of All in 2022, featuring collaborations with artists including Adekunle Gold, Focalistic and Zuchu.
Known for his blend of Bongo Flava, Afropop, Afrobeats and R&B, Diamond Platnumz has contributed to the international visibility of Tanzanian music. Beyond his recording career, he has established himself as an influential figure in the East African entertainment industry through his record label and media ventures.
Awards & Nominations
🏆 Awards & Nominations
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2010 – Tanzania Music Awards:
Best Upcoming Artist – Won
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2010 – Tanzania Music Awards:
Best Song for “Kamwambie” – Won
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2010 – Tanzania Music Awards:
Best R&B Song – Won
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2012 – Nzumari Awards:
Best Male Artist – Tanzania – Won
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2012 – Tanzania Music Awards:
Best Male Artist – Won
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2012 – Tanzania Music Awards:
Best Songwriter – Won
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2012 – Tanzania Music Awards:
Best Music Video for “Moyo Wangu” – Won
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2013 – Tanzania Music Awards:
Best Male Artist – Won
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2013 – Tanzania Music Awards:
Best Male Singer – Won
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2014 – Channel O Music Video Awards:
Most Gifted Newcomer for “Number One” – Won
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2014 – Channel O Music Video Awards:
Most Gifted East for “Number One” – Won
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2014 – Channel O Music Video Awards:
Most Gifted Afro Pop for “Number One” – Won
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2014 – African Muzik Magazine Awards:
Best Male East Africa – Won
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2014 – The Future Africa Awards:
Prize in Entertainment – Won
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2014 – Top Ten Tube Music Awards:
Best Artist East Africa – Won
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2014 – MTV Europe Music Awards:
Best African Act – Nominated
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2015 – MTV Europe Music Awards:
Best African Act – Won
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2015 – MTV Europe Music Awards:
Best African and Indian Act – Won
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2015 – MTV Africa Music Awards:
Best Live Act – Won
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2015 – HiPipo Music Awards:
East Africa Superhit for “Number One” – Won
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2015 – African Muzik Magazine Awards:
Best Male Artist East Africa – Won
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2015 – African Muzik Magazine Awards:
Video of the Year for “Nana” – Won
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2015 – African Muzik Magazine Awards:
Artist of the Year – Won
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2016 – WatsUp TV Africa Music Video Awards:
African Video of the Year for “Kidogo” – Won
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2016 – WatsUp TV Africa Music Video Awards:
Best African Combo Video – Won
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2016 – WatsUp TV Africa Music Video Awards:
Best African Male Video – Won
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2016 – HiPipo Music Awards:
East Africa Superhit for “Nana” – Won
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2016 – HiPipo Music Awards:
East Africa Best Video for “Nana” featuring Flavour – Won
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2017 – HiPipo Music Awards:
Quinquennial Africa Music Vanguard Award – Won
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2017 – HiPipo Music Awards:
East Africa Best Video for “Salome” featuring Rayvanny – Won
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2018 – HiPipo Music Awards:
Africa Song of the Year for “Marry You” – Won
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2018 – HiPipo Music Awards:
East Africa Best Video for “Eneka” – Won
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2019 – AFRIMA:
Best Live Act – Won
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2020 – African Muzik Magazine Awards:
Best Male East Africa – Won
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2021 – Afro X Digital Awards:
Music Video of the Year for “Kamata” – Won
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2024 – Tanzania Music Awards:
Best Male Artist of the Year – Won
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2024 – Tanzania Music Awards:
Best Male Performer of the Year – Won
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2024 – Tanzania Music Awards:
Best Collaboration of the Year – Won
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2024 – Tanzania Music Awards:
Best Dance Music of the Year – Won
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2024 – Tanzania Music Awards:
Best Video of the Year – Won
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2025 – Trace Awards:
Best Global African Artist – Won
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About the Artist
Naseeb Abdul Juma Issack, known professionally as Diamond Platnumz, is a Tanzanian singer, songwriter, dancer and entrepreneur. He was born on October 2, 1989, in Tandale, Dar es Salaam, Tanzania. He is widely recognised as one of the leading figures in Bongo Flava and among the most commercially successful recording artists in East Africa.
Date of Birth: October 2, 1989
Location: Tanzania
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