Don Jazzy Reveals How He Used Portable To Train Rema, Ayra Starr & Others

Mavin records CEO Don Jazzy, in an exclusive interview with Joey Akan, revealed how he cited popular singer Portable (Zazuu) as a case study to train his artists such as Rema, Ayra Starr, Boy Spyce and so on how to use social media.

The CEO revealed that the way Portable has been able to use social media effectively had been documented as analytics, and things such as the algorithm and so on have begun to favour him. This is something he has cited to his artists and has advised on how to get the best results on the platform as well.

Watch the interview below: