Davido: “A Lot of People Don’t Know That I Studied Marketing Apart From Business Management”

According to Punch Newspaper, Nigerian music star David Adeleke, widely known as Davido, recently opened up about a lesser-known side of his life—his academic and professional interests beyond music. In a candid conversation that sparked buzz across entertainment and media spaces, Davido revealed that he has a deep passion for journalism and would have considered it as a career had he not gone into music.

Best known for his global influence in Afrobeats, Davido’s revelation offered fans a glimpse into the mindset behind his fame. He spoke of his genuine interest in the media and how that interest extends far beyond the routine promotional efforts many celebrities make. His words underscored a personal connection with storytelling and communication that’s often hidden behind the spotlight.

Unlike many artists who shy away from frequent press interactions, Davido has always maintained a strong presence in media circles—through interviews, social media engagement, and other public appearances. He explained that this isn’t just for publicity, but because he enjoys it. “I like promo, I like conversations,” he said, expressing how much value he places on connecting with the public through the media.

What sets his approach apart is the academic grounding behind it. Davido studied marketing in addition to business management—an educational background that clearly shapes the way he handles his brand, public relations, and audience engagement. “A lot of people don’t know that I studied marketing apart from business management,” he shared, noting how this knowledge helps guide his strategies in the entertainment world.

This deeper insight into Davido’s interests and mindset highlights how today’s artists are evolving beyond music. He represents a new kind of entertainer—one who is not just a performer but also a savvy communicator and media strategist. His journey emphasizes how understanding the power of communication can enhance an artist’s reach, image, and connection with fans.