Burna Boy Signs Multi-Year Partnership with Swiss Sportswear Brand On

Grammy-winning Nigerian artist Burna Boy has ventured into sports, signing a multi-year partnership with Swiss sportswear company On.

As part of the collaboration, Burna Boy was named Clubhouse President of On, a symbolic role positioning him at the center of the brand’s expanding tennis universe.

“For me, everything I do comes from the same place; music, sport, community, and culture. It’s all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports,” Burna Boy said in a statement.

The partnership was launched with a short film directed by Rollo Jackson, showcasing Burna Boy’s signature style alongside On’s innovative designs. The campaign reimagines tennis as a culture-driven, inclusive space, reflecting the brand’s fresh creative direction.

Founded in 2010, On has grown into a global sportswear brand known for technologies such as CloudTec and LightSpray, producing high-performance footwear, apparel, and accessories for running, training, outdoor activities, and tennis. The brand is now present in over 80 countries worldwide.